CEO's Message
CEO's Message

World is changing, what about PR?

Every business and every individual has had to absorb an enormous amount of change in the past two decades, much more so than in the previous three centuries. Not long ago, we were discussing the changes and transformation inflicted by the 4th industrial revolution on business, media and stakeholders; today we are all experiencing a very different reality.

We are now compelled to fully understand and assess the big picture -- to see how unprepared we had been for those changes and, more importantly, what we must do to fully prepare for the near future. 

Regardless of whether it’s a pandemic to challenge us or a technological or medical advancement to propel us forward, it is not possible to reshape the future of brands by employing old methodologies. Now, the definitions adopted by brands, brand communications and public relations are all changing. We are all in a period where the power to create social benefit is tested and the power of communications is rediscovered every day.

For the communications consultants whose main duties are to analyze and best manage the current situation for the institutions and social stakeholders they work with, their future priorities will be to build strategies on the new realities and to develop and run projects that focus more on social benefit.

We are rapidly moving from a century of consumption towards a century of values where credible leadership, transparent communications and mutual interests will be the main pillars; mottos like “nothing will be the same” will be replaced by those that shout “everything will be better together”. Communications consultants will be on duty more than ever before in such a period where institutions must prioritize social benefit and solidarity. 

Build Up Communications Consultancy develops customized strategies for its business partners and helps them to stand out in a PR world that is constantly being reshaped by new global dynamics and social structures that are more open to interaction and sharing. With our extensive experience and specialized team approach, we will always be standing by our business partners to anticipate and prepare for oncoming changes and challenges.

We are here, and we are ready to help you build a secure future for your business.

Bahar Yapıcılar

Agency President

With more than 15 years of expertise helping C-suite executives build brand awareness and deliver measurable results in the automotive, aviation, energy, finance, real estate, retail, tourism and technology sectors, Bahar founded Build Up to shake up the business of communications.  

Before becoming a leading disruptor, Bahar was Group Director & Head of Technology for H+K Strategies where she managed leading international and national accounts. Prior to joining HK she was Group Director at greenactive PR from 2010 to 2013 and Corporate Communications Director for Medea Communications from 2008 to 2010 where she developed a PR practice and repositioned  CEO’s Magazine. Other previous experience includes Taktik PR Agency and FYM Creative where she was an Account Director.

Bahar graduated from Izmir Turk College and earned her Bachelor’s degree with high honors in TV and Film Studies at Eastern Mediterranean University. She is fluent in English and has a working knowledge of German.